Mar 6 | 12:00 PM

Location: Zoom Room 2

Flex your divergent and convergent thinking muscles in this 20-minute interactive session. Discover and sample a design and creative thinking tool offered to undergraduate and graduate students that guides them to practice analysis, synthesis, and storytelling skills. The Comic Book Business Case introduces students to a business case study and requires them to analyze and then communicate their understanding of the case as a comic book ‘page’ or strip. Students are required to think critically about the company, characters, and context, and then visually convey the key case elements and communicate a recommendation creatively. Based on the 3-act storytelling framework, this session will be co-facilitated by Anjana Dattani, Learning Experience Designer at the Business Design Initiative and Dr. Angèle Beausoleil, academic director of the Business Design Initiative at the Rotman School of Management.